Cleveland Browns franchise value
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Cleveland Browns Franchise Value

The Cleveland Browns have an extensive history and a passionate fanbase that has remained loyal through thick and thin. Despite the team’s struggles in recent years, the Cleveland Browns franchise value has reached an impressive $4.62 billion. This article explores the journey of the Browns’ franchise, ownership changes, and the factors contributing to its current financial standing.

Cleveland Browns Team Value : $4.62 Billion 

  • Owners: Dee and Jimmy Haslam
  • Championships: 8
  • Year Purchased: 2012
  • Price Paid: $987 Million
  • Revenue: $545 Million 
  • Operating Income: $104 Million
  • Player Expenses: $260 Million
  • Gate Receipts: $87 Million
  • Revenue Per Fan: $71


A Brief History of the Cleveland Browns Franchise

The Browns were established in 1944 as part of the All-America Football Conference (AAFC). Under the guidance of legendary coach Paul Brown, the team found early success, winning four AAFC championships. After the AAFC dissolved, the Browns joined the NFL in 1950, continuing their winning ways with three NFL titles. This early dominance cemented the Browns’ legacy and established a devoted fanbase.

More recently in 1995, former owner Art Modell announced the team’s relocation to Baltimore, a move that devastated Cleveland fans. The Browns returned in 1999 as an expansion team, beginning a rebuilding process that is still ongoing.

About the Owners of the Franchise Throughout the Years

Art Modell’s decision to move the Browns sparked outrage and backlash from fans. His tenure as owner was marred by this controversial relocation.

Al Lerner, a businessman from Cleveland, purchased the revived Browns franchise in 1998, ushering in a period of stability. However, the team continued to struggle on the field during his ownership.

In 2012, Jimmy and Dee Haslam acquired the Browns for $987 million. The Haslams have invested heavily in the team, with the goal of restoring the franchise’s former glory.

Jimmy Haslam, current Browns’ owner

How Much Are the Cleveland Browns Worth?

According to Forbes, the Cleveland Browns are currently valued at an astonishing $4.62 billion, making them the 19th most valuable franchise in the NFL. This represents a significant increase from the $977 million valuation in 2011, prior to the Haslams’ purchase.

Several factors have contributed to the Browns’ soaring value, including a dedicated fanbase, a large market size, and rising revenues. In the 2022 season, the team generated an impressive $545 million in revenue and $104 million in operating income.

Cleveland Browns franchise value over the past 20 years via

While the Browns’ value is substantial, it still trails the Dallas Cowboys ($8 billion) and the New England Patriots ($6.4 billion). The Browns’ valuation places it ahead of several other franchises, such as the Pittsburgh Steelers ($4.2 billion) and the Green Bay Packers ($4.25 billion).

Cleveland Browns Stadium

The Browns’ home stadium, formerly known as FirstEnergy Stadium, has played a significant role in the franchise’s value. The team and FirstEnergy Corp. mutually agreed to end their naming rights deal in April 2023, and the venue has reverted to its original name, Cleveland Browns Stadium.

The city-owned stadium has undergone several renovations and upgrades over the years, ensuring a top-notch fan experience. While future plans for the stadium are uncertain, any significant improvements could further enhance the Browns’ franchise value.

Future for Cleveland Browns

The Cleveland Browns have undergone a remarkable journey, from their early dominance to the heartbreak of relocation and the subsequent rebuilding process. Despite the team’s on-field struggles, the franchise’s value has still managed to skyrocket in recent years.

With dedicated ownership, a passionate fanbase, and increasing revenues, the Browns’ future outlook is promising. As the team continues its pursuit of on-field success, the franchise’s value is expected to rise further, solidifying its place among the NFL’s elite.