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10 Exciting Sports Careers To Consider

The world of sports offers a multitude of career opportunities beyond the arena, catering to individuals from diverse backgrounds who are passionate about the industry. Whether you’re a retired athlete seeking a second career or someone with no athletic background at all, the sports field has a range of options waiting to be explored. In this comprehensive guide, we’ll delve into various careers in the sports industry, detailing the education or experience required, average salary expectations, and potential avenues for growth.

Can You Make Good Money In the Sports Industry?

Certainly! A career in the sports industry can be financially rewarding, especially for those passionate about sports but lacking athletic talent.

Entrepreneurs can tap into the growing market through innovative ventures in sports technology, merchandise, or fan experiences. Similarly, professionals in non-athletic roles, such as management, marketing, law, and finance, are in high demand and can command competitive salaries. The industry’s continual expansion globally provides ample opportunities for financial success, making it an attractive prospect for individuals with a passion for sports.

Examples of Sports Careers

Sports Management

  • Education/Experience: A bachelor’s degree in sports management, business, or a related field. Relevant experience through internships can be beneficial.
  • Average Salary: Entry-level positions can start around $40,000, with experienced professionals earning well into six figures.
  • Opportunities for Growth: Advancement opportunities exist within organizations, including executive roles and the chance to oversee major sports events.

Sports Marketing

  • Education/Experience: A bachelor’s degree in marketing, business, or a related field. Experience in marketing or internships within the sports industry is valuable.
  • Average Salary: Salaries range from $40,000 to $80,000, with potential for higher earnings based on experience and success in campaigns.
  • Opportunities for Growth: Senior and executive roles in sports marketing agencies or within sports organizations, with potential for global reach.

Athlete Management

  • Education/Experience: A degree in sports management, law, or business. Strong networking skills and the ability to negotiate contracts are essential.
  • Average Salary: Commissions on athlete earnings, ranging from 5% to 20%. Successful agents can earn significant incomes.
  • Opportunities for Growth: Building a reputable client base, expanding into talent representation for other entertainment sectors, or establishing one’s agency.

Sports Journalism

  • Education/Experience: A degree in journalism, communications, or a related field. Relevant experience through internships or freelance work is crucial.
  • Average Salary: Entry-level positions start around $35,000, with experienced journalists earning well above $70,000.
  • Opportunities for Growth: Advancement to senior or editorial roles, transitioning to broadcasting, or becoming a recognized sports commentator.

Sports Psychology

  • Education/Experience: A master’s or doctoral degree in sports psychology or a related field. Practical experience through internships and certification is valuable.
  • Average Salary: Entry-level positions start around $50,000, with experienced psychologists earning over $100,000.
  • Opportunities for Growth: Establishing a private practice, working with elite athletes, or collaborating with sports organizations on mental health initiatives.

Fitness & Wellness Coaching

  • Education/Experience: Certification in personal training, fitness coaching, or a related field. A bachelor’s degree in exercise science or a related discipline is advantageous.
  • Average Salary: Can range from $30,000 to $70,000, with potential for higher earnings in specialized areas or with high-profile clients.
  • Opportunities for Growth: Expanding client base, specializing in niche markets (e.g., celebrity fitness coaching), or creating online fitness programs.

Sport Analytics

  • Education/Experience: A degree in statistics, mathematics, computer science, or a related field. Proficiency in data analysis tools and programming languages is essential.
  • Average Salary: Ranges from $60,000 to $100,000, with potential for higher earnings based on expertise and contributions to team success.
  • Opportunities for Growth: Advancement to senior or managerial roles within analytics departments, consulting for multiple teams, or transitioning to sports technology development.

Sports Medicine

  • Education/Experience: A medical degree, followed by specialization in sports medicine. Relevant internships and residency are crucial.
  • Average Salary: Varies significantly but generally ranges from $150,000 to $500,000, depending on specialization and location.
  • Opportunities for Growth: Becoming a team physician, establishing a sports medicine clinic, or contributing to research and advancements in sports healthcare.

Event Management

  • Education/Experience: A degree in event management, hospitality, or a related field. Experience in organizing events is valuable.
  • Average Salary: Entry-level positions start around $40,000, with experienced event managers earning well into six figures.
  • Opportunities for Growth: Managing larger events, specializing in sports mega-events, or starting an event management company.

Sports Law

A career in sports law offers a dynamic and diverse landscape for legal professionals. First, sports law encompasses a wide array of practice areas, including contracts, intellectual property, and employment, providing practitioners with the opportunity to specialize in areas aligned with their interests. This breadth extends internationally, as the sports industry operates on a global scale, exposing lawyers to different legal systems and cultural nuances. Second, sports law intersects with business strategy, allowing professionals to advise on negotiations, endorsements, and overall business aspects within sports organizations.

The high-profile nature of cases in this field contributes to personal and professional growth, with the potential for career advancement and visibility. Lastly, sports lawyers engage with a varied clientele, from athletes and teams to sponsors and governing bodies, fostering a diverse and engaging practice.

In addition to the professional advantages, a career in sports law offers a unique blend of passion and practicality. For those with a genuine love for sports, this profession provides an avenue to combine that passion with legal expertise. The industry’s constant evolution demands adaptability and innovation, offering practitioners the chance to stay current and contribute to shaping sports policies and regulations.

While the challenges are significant, the potential for personal fulfillment, networking opportunities, and a fulfilling blend of legal and sports-oriented work make sports law an enticing and rewarding career choice.


The sports industry provides a vast array of career opportunities for individuals of all backgrounds and interests. Whether you have a passion for business, technology, healthcare, or communication, there’s a niche within the sports field waiting for your expertise. By exploring these diverse career options, individuals can find a fulfilling path that aligns with their skills and interests, opening doors to a rewarding and dynamic career in the world of sports.